Whitepaper

TWT Digital Health-Benchmark:
OTC-Websites

Wir haben die Publikumswebsites der 15 umsatzstärksten verschreibungsfreien Präparaten (OTC) nach den Kriterien unseres Website-Benchmark untersucht. Die Analyse liefert dabei Antworten auf die Fragen, wie sich die großen OTC-Hersteller im Web präsentieren und was Sie für Ihr Unternehmen daraus lernen können.

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Description

Through our website benchmarking, the white paper provides a both qualified and compact overview of the product presentations of the 15 highest-selling OTC manufacturers on the internet. Their products include Voltaren®, Sinupret® and Bepanthen®.

We analysed the websites according to the criteria of the TWT digital health website benchmark using three criteria: content, design and usability. We summarise the evaluations in a UX ranking. Have a look at the results in our white paper so that your own web presence can benefit.