White Paper

TWT Digital Health Benchmark:
OTC Websites

We studied the public websites of the 15 highest-selling over-the-counter (OTC) pharmaceutical preparations using the criteria of our website benchmark. The analysis shows answers to questions on how the major OTC manufacturers present themselves on the web and what they learn from this for their companies

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Through our website benchmarking, the white paper provides a both qualified and compact overview of the product presentations of the 15 highest-selling OTC manufacturers on the internet. Their products include Voltaren®, Sinupret® and Bepanthen®.

We analysed the websites according to the criteria of the TWT digital health website benchmark using three criteria: content, design and usability. We summarise the evaluations in a UX ranking. Have a look at the results in our white paper so that your own web presence can benefit.