E-Health Solutions, Medical Software, Healthcare Apps and Health Marketing
Healthy communication made to measure – we are your experts for everything to do with software, websites, certified mobile apps and online marketing in the fields of medicine, pharmaceuticals, nutrition and health.
We have been successfully working in the healthcare market for many years – for pharmaceuticals companies, medical publishers, public medical insurance funds and patient organisations. With our team of doctors, specialist journalists, media experts and software developers, we have the manpower and the competence you need for effective and integrated digital communication in the healthcare market. Besides competent advice and assistance in technical matters, we offer creative and professional implementation.
In the field of health in particular, internet-users look specifically for answers to their questions and expect high-quality, advertisement-free information. But while laypeople look for general information on their clinical profile, medical practitioners and pharmacists want meaningful studies and scientific information. In other words, efficient content marketing begins with defining the target group, extends through content creation and never lets the flow of information break down.
Our many years of experience in the field of e-health mean that we are the right partner for you!
We are an inxmail solution partner. With inxmail professional email marketing, we offer you newsletter software whose flexible and secure application options ensure high-quality email marketing. You not only get a professional system for your e-mail campaigns, you also get comprehensive support service and innovative additional modules. Besides conception, implementation and operation of newsletter systems, we also offer editing of mailing content or the production and sending out of e-mail campaigns.
Find out more here about our email marketing offer.
Social Media Marketing
Health communication in social media channels require tact and legal knowledge. Many healthcare and pharmaceuticals companies in social media therefore still act hesitantly and diffidently. The special challenges for companies in the healthcare and pharmaceuticals sectors also include the obligation to carry out communication that conforms to the German Healthcare Advertising Act and to cater to heterogeneous target groups. As a partner with many years of experience, we support you in digital health communication.
Find out more here about our social media marketing services.
Continuous Medical Education (CME) / E-Learning
The majority of healthcare professionals are now digital natives for whom it is entirely natural to use digital media and online services in their everyday work. Find your target group where it looks for information. We implement CME platforms, produce CME courses and e-learning courses which you can use to offer genuine added value. With e-learning you not only reach doctors.
We will also be pleased to develop e-courses for (for example) patients, pharmaceutical technicians and company sales representatives.
In practice, addressing prospective clients personally, converting contacts into leads and leads into clients is becoming increasingly important. Potential clients only want to receive that information that is of real relevance to them. The use of marketing automation enables you to observe, analyse and evaluate user-behaviour on a website or when you receive an email so you can then offer the prospective client truly customised information.
Communicating with Professional Groups
Even today, the majority of doctors practising in Germany are so-called "digital natives". They have grown up with digital technologies and look for information on the internet. What is more, discussions and comparing notes with medical colleagues have also been transferred to the internet. Pharmaceuticals companies must now establish a competitive edge through the intelligent use of new technologies.
We will help you do this. Find out more here about our offer on communicating with professional medical groups.
The over 40 million German health surfers need an integrated communications strategy. It is only when all information can be found quickly and easily for visitors, only if it has been prepared in their language and tone and only if they recognise directly which use they can derive from it that they will accept your offer – the offer of an in-depth dialogue. Your offer should also fit your image in communicating with professional groups on patient forums. This means that your online strategy must be tailored to EVERY target group. They must think in processes and appeal to individual clients where they are located. We'll help you to do it!
Find out more here about our services for digital communication with patients and family members.