Social Media Marketing
Social media are an effective means of more innovative recommendation marketing. But healthcare and pharmaceuticals companies still act reticently and lack confidence in Web 2.0. We will support you – legally and with the necessary tact.
People have been discussing diseases and therapies on the internet for a long time, they have exchanged views and passed on recommendations. Since the internet became a "social web" or an "interactive web" last decade, the exchange of views by patients and doctors between each other is part of everyday life in social networks.
These decentralised discussions about one's own company are one reason for the necessity to actively deal with social media but are also an opportunity for an innovative form of image-building and positioning with the users. Web 2.0 is eminently suitable for circulating news quickly and for presenting and positioning oneself as a company. Reports on various platforms, one's own blogs, micro-blogs and forums ensure that recommendations are passed on rapidly when the issue is exciting. But involvement in social media should go beyond a simple presence and use the right concept and means of transporting your brand.
But companies in the healthcare and pharmaceuticals sectors are faced with special challenges, such as the obligation to conduct communication that conforms with the German Healthcare Advertising Act and heterogeneous target groups. Patients, doctors, pharmacists and the financial market are interested in completely different issues concerning a company and its products. So they should select a partner which is an expert in communication that conforms with the German Healthcare Advertising Act, has sufficient resources for observing and evaluating the various platforms and has the necessary medical skills for moderating dialogues. We can do it!
Social Media as Innovative Recommendation Marketing
Decentralised discussions on one's own company are one reason why social media dealing needs to be dealt with actively, but they are also an opportunity to develop an innovative method of passing on recommendations from users. Social media are eminently suitable for circulating messages rapidly and for presenting and positioning oneself as a company. Status reports on various platforms, your own blogs, micro-blogs and forums ensure that recommendations are passed on rapidly when the issue is exciting.
Today, your involvement in social media should therefore should go beyond a simple presence and use the right concept and means of transporting your brand. Taking a few points into account, Web 2.0 can be used with all benefits:
Selecting the Right Platform
Targeted Web 2.0 communication is based on good orientation skills in the internet and on current issues. It is important is to decide where a company can contribute its own messages and where it can actively establish a dialogue on its own platform.
To communicate in Web 2.0, you need to be very receptive to possible comments from target groups. Only individual and active debate with communicating users creates confidence in the company's ability to engage in dialogue.
Feasibility and Resource Planning
Sufficient resources for observing Web 2.0 and moderating dialogues are essential.
We will develop a long-term social media strategy and an optimal action programme together with you.
If you have any questions on your own social media strategy and approach
Please contact us! We will be happy to help you.